I love Vans, and I love customized merch. I was picturing how a pair of New Era’s would look with some of my graphics printed on the heel, toe and the tongue components of the shoes construction. The graphics are from a few years ago, I recycle shirt graphics often because I know they’re pretty transferrable when it comes to use cases. I created a retro stripe that goes along the heel and side panels to compliment the heel and tongue artwork.
The color palette is inspired by retro palettes from the ‘70s.
YF Telephone graphic pattern for heel and tongue artwork arts - used in the layout kit.
Blank slate New Eras with retro color palette for reference.
Gradient treatment used in the layout kit.
Why not push the boundaries a bit, a shoe box to go with the snazzy Vans concepts. Shoebox mock display branded with the graphic kit used on the New Eras and the slip ons.
Retro tone stripe used in the layout kit.