PBR can graphic concept #1 - An excuse to play with typography and explore brand colors. There is a light photo filter overlay on the image.
Tech pack #1 - graphics used in the creative. Type explorations, adapting the PBR ribbon, and a grungy texture for the background using the PBR blue. The historic figure seen in the background is Phillip Best, one of the machines behind the operations of PBR before Captain Pabst takeover. I thought that having him incorporated into the design would elevate his impact on the origins of the brand.
PBR can graphic concept #2
There is a light photo filter overlay on the image.
Tech pack #2 - graphics used in the creative. Type explorations, adapting the PBR ribbon, and a grungy texture for the background using the PBR blue.