University of New Hampshire Creative Marketing
Social Media Content: Field Guide to University of New Hampshire
Originally developed as a beautiful printed piece.
Two examples of the live Instagram carousel sets are viewable here.
“Let’s explore finding a major at UNH”
“Let’s explore transferring to UNH.”
Both of the creative directions vary a bit but the graphics from the whole field guide suite work well together especially as a front title page.
To view, click each image tile to swipe through series.
With a goal to translate most of its print-components to digital for social media usage. These Instagram carousel campaigns were created represent the value of the university’s programs. The carousels feature fun facts about the campus, resources and how-to’s, opportunities while on campus and post-grad. The graphics also streamline important dates and deadlines. The field guide carousel graphics also represent certain topics that are geared towards prospective students and current undergraduates. The visual components seen feature an illustration of a wildcat, our iconic Thompson Hall clocktower, a whale for local maritime color, and a compass to represent the location and the benefit of a UNH degree.
