University of New Hampshire | Creative Marketing for Alumni Relations

Printed registration mailer for the alumni reunion weekend events happening in June 2024.

I was given the opportunity to adapt a few of the images from dated yearbooks from the 1960’s and ‘70s. I found a few images that would work well through out the layouts giving off a feeling of nostalgia for all of its viewers.

The creative features a front cover with a subtle gradient burst of the brand’s blue values with a feather of orange to add some flare to the overall creative. Navigating through the mailer you’ll see a page containing info about each class being celebrated in the milestone events. The general information page will provide info for accommodations and registration for the events. There is a weekend overview of all of the events taking place as well as information on transit and resources on campus. The very back side cover contains contact information as well as postage zones for stamps and mailing addresses.

[Product mockup of magazine laydown is temporary until in-house photos of the final product are produced for portfolio sharing purposes.]

These are digitally manipulated lockups of the class year text that was featured in the university’s yearbooks. It was really cool being able to incorporate something like this into the layouts to add a little bit of an memorable reminder of time spent at UNH. Providing an exciting but nostalgic feel for those who receive one of these booklets is the goal.