University of New Hampshire Digital Projects

  1. Graduate School LinkedIn Ads for FY24

  2. Graduate School Digital Banner Ads for FY24

  3. Undergrad Digital Campaigns for FY24

With accessibility in mind, the LinkedIn ad templates were designed using a soft gradient, allowing for the messaging to live freely along with the call to action (CTA) buttons. The layouts that contain images can be very challenging. According to quarterly analytics the text-only layouts are more successful in terms of the performance ratings. With that knowledge I can’t help but think that the ads with images will only work in certain cases, depending on the quality and orientation of the image. The orange CTA buttons are more effective in terms of the overall contrast and impact over the digital advertisement.

The Undergrad digital examples represent our explorations of the Field Guide look and feel from our recent printed version of “Field Guide to University of New Hampshire” released this fall. The overall design showcases the UNH brand blue, with graphics from the field guide atmosphere to balance out the messaging. Digital ads can be challenging especially when it comes to sizes that are extreme vertical (ie: 160x600px) or extreme horizontal (ie: 728x90px).

While working on the LinkedIn ads for Grad School, I was advised to explore a few simple layouts carrying over the treatment of the soft gradient seen in earlier concepts for a set of digital banner ads. It’s important for the messaging hierarchy to be visually legible and engaging. Especially if there are CTA buttons visible too. The gradient was a nice touch and make the ads stand out. While we occasionally showcase static banner ads, most of them are produced to be animated with 1-4 frames of text / campaign message that rotates 3 times.