Liv Varney
CURRENTLY A VISUAL EXPERIENCE DESIGNER @ MADPOW

2018 - Footwear Window Signage

Every month, the Puma Outlet locations in the USA and Canada refresh their window signage so that it is aligned with the latest or up and coming footwear releases. There is a window for the men's footwear and women's footwear. The footwear was photographed in an outdoor environment. Sometimes the environment is relative to the footwear name and call to action, and other times the environment was intended to be clean and crisp so that the footwear itself is emphasized by it's color ways. Here are a few of the window graphics that I have built out in the past few months. The first 2 graphics are men's, the second 2 are women's.

Photos taken by Ivan Lanz, an urban photographer located in Boston, MA.